Social Media
SOCIAL MEDIA
We do not believe in dogmas.
Well, maybe one thing: Digital First!
And that's exactly why we at Studio Gelato attach so much importance to the development of relevant content - with a particular focus on scrollytelling.
This means: We tell your story in such a way that it always fulfils the most important requirement for entertainment: Make them laugh or make them cry.
Social Media
We don't believe in dogmas. Well, maybe one: Digital First! And that's exactly why we at Studio Gelato place so much emphasis on the development of relevant content - with a special focus on scrollytelling. This means: we tell your story in such a way that it always fulfils the most important requirement of entertainment: Make them laugh or make them cry.
THE PROCESS
analysis:
Review existing social media channels & identify issues and deficiencies in content.
Goals:
Set clearly formulated goals, e.g. increase awareness, increase customer loyalty.
Target group:
Definition of the target group according to age, interests and values.
Channel selection:
Selection of suitable social media platforms.
Content strategy:
Determination of content, publication frequency and language.
Content-Management:
High quality content creation and flexible scheduling.
Community interaction:
Reaction to follower comments and messages.
Analysis and adaptation:
Monitor performance metrics and strategy adjustments.
Budget:
If applicable, determine advertising budget for promoted posts.
Kontinuierliche Anpassung:
Regelmäßige Überprüfung und Anpassung der Strategie an veränderte Zielgruppen und Trends.
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