Through a mix of input and interactive group work, we'll teach you the many ways to create a professional Instagram presence. We'll work with Meta Business Suite and Canva, for example, and use these tools to explore the diversity of Instagram feed posts, stories, and reels.

During the workshop, you will learn how to differentiate between the Instagram formats of feed, story, and reel in order to optimize content accordingly. We will guide you step by step through the process of creating posts. You'll learn how to select content, edit it, and plan for the long term in advance. You'll also learn how to strategically use hashtags and other things to increase your reach.

But that's not all: A special emphasis is also placed on accessible communication, including the use of alternative text and subtitles to ensure that people with visual or hearing impairments can participate in your content.

The workshop also emphasizes the importance of following guidelines you set for your Instagram presence. A social media guide that we can create for you can serve as a foundation for your social media activities. You will learn how to make your posts consistent and engaging while embracing diversity and accessibility.

The practical application of these concepts will be illustrated with sample walkthroughs that can be customized to your organization.
Get ready to master the full range of social media tools and take your social media presence to the next level. The Power of Tools workshop will give you the knowledge and skills you need to take off in the world of social media.